The panel will explore the increasing challenges of protecting your Internet Protocol (IP) and not falling foul of advertising standards in an environment where access to products and services is limitless. Representatives from the brands and the sustainability sector will debate the challenges faced in a more visible on-line marketplace, particularly:  

• Upcycling and the increasing trend to reuse or upcycle luxury goods. As a brand should you be objecting to such reuse or does it help satisfy sustainability goals to reuse material?
• Green claims / greenwashing will also be addressed in the context substantiating green claims.