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DTSTAMP:20260407T161559Z
DTSTART:20251105T143000Z
DTEND:20251105T154500Z
SUMMARY:How green is your brand: how to embrace and develop new trends in
  upcycling and sustainability while protecting your valuable IPs 
DESCRIPTION:The panel will explore the increasing challenges of protectin
 g your Intellectual Property (IP) and not falling foul of advertising st
 andards in an environment where access to products and services is limit
 less. Representatives from the brands and the sustainability sector will
  debate the challenges faced in a more visible on-line marketplace\, par
 ticularly: \n\n\n	Upcycling and the increasing trend to reuse or upcycle
  luxury goods. As a brand should you be objecting to such reuse or does 
 it help satisfy sustainability goals to reuse material?\n	Green claims /
  greenwashing will also be addressed in the context substantiating green
  claims.\n\n
LOCATION:Room 604\, Level 600\, MTCC
UID:8a8f84de-5c54-4990-85cb-ec6e48076f5d
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