10th Global Entrepreneurship Conference: Legal Challenges in Closely Held Businesses: Strategies for Success and Sustainability

17 May - 19 May 2026

Session information

Buy vs. build in the digital transformation of SMEs and growth companies

Description

This session explores how medium-sized enterprises and growth companies can fast-track their digital transformation by acquiring technology or tech-driven companies rather than developing capabilities internally. It will examine the strategic, financial, and operational considerations behind the “buy vs. build” decision, particularly for traditional businesses under pressure to innovate quickly while lacking in-house digital expertise.

Session / Workshop Chair(s)

Giuseppe Coco Ughi e Nunziante, Milan, Italy; Vice Chair, Closely Held Companies Committee
Roman Rericha Brandl & Talos Rechtsanwälte GmbH, Vienna, Austria

Speakers

Andreas Kloyer Luther, Frankfurt, Germany; Conference Quality Officer, Closely Held Companies Committee
Wolfgang Platz Tricentis, Vienna, Austria
Noreen Weiss Gunnercooke US , New York, New York, USA; Senior Vice Chair, Closely Held Companies Committee
Stefan Zant EVP Growth Sportradar AG, Vienna, Austria