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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260415T214631Z
DTSTART:20260518T143000Z
DTEND:20260518T153000Z
SUMMARY:Buy vs. build in the digital transformation of SMEs and growth co
 mpanies
DESCRIPTION:This session explores how medium-sized enterprises and growth
  companies can fast-track their digital transformation by acquiring tech
 nology or tech-driven companies rather than developing capabilities inte
 rnally. It will examine the strategic\, financial\, and operational cons
 iderations behind the “buy vs. build” decision\, particularly for tradit
 ional businesses under pressure to innovate quickly while lacking in-hou
 se digital expertise.\n
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UID:21743fde-b451-4923-b105-26baab37abda
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