Our clients are inundated with articles, LinkedIn/blog posts and webinar invites. We know that personal branding is no longer optional, but what is the most effective way to go about it, without diminishing your professionalism or the legal profession at large? This session explores how to build more than mere visibility and instead develop credibility and genuine trust – online and offline – while also understanding the ethical and legal limits of marketing as a lawyer. Learn what is permitted, what is risky and how to position yourself confidently without crossing professional boundaries – with insights from experts in marketing and in-house roles representing potential clients.