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DTSTAMP:20260415T225322Z
DTSTART:20260423T094500Z
DTEND:20260423T104500Z
SUMMARY:Breakout session one – The lawyer as a brand: how to stand out in
  a saturated marketplace? Building trust\, credibility\, visibility and 
 a strong personal brand within ethical and legal boundaries
DESCRIPTION:Our clients are inundated with articles\, LinkedIn/blog posts
  and webinar invites. We know that personal branding is no longer option
 al\, but what is the most effective way to go about it\, without diminis
 hing your professionalism or the legal profession at large? This session
  explores how to build more than mere visibility and instead develop cre
 dibility and genuine trust – online and offline – while also understandi
 ng the ethical and legal limits of marketing as a lawyer. Learn what is 
 permitted\, what is risky and how to position yourself confidently witho
 ut crossing professional boundaries – with insights from experts in mark
 eting and in-house roles representing potential clients.
LOCATION:Ballroom (AB)
UID:a44c63fd-9f72-4bb4-a887-8658d3f1fd61
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