The United States continues to stand out as a large, complex and highly competitive market. In many respects, given the consumer strength and velocity of trade, it is the place where any global business has to be. But it has changed dramatically in the last ten years, making it more challenging for foreign businesses to succeed as the future becomes less clear. This panel of experts – who regularly undertake deals in the US, as well as other parts of the world – will discuss what makes the country distinctive, how it has changed and where it is going. Subjects will include the advantages of being in the US, the evolving legal and regulatory landscape, and the unique tactics that make it so fun. The panel will also address practical considerations for cross-border deals, and how lawyers can be on top of the issues that clients will care about.