In-house counsel are the ultimate connoisseurs of legal services, setting the bar high for their panel law firms. They expect nothing short of a legal "Michelin-star" experience—impeccable service, a nuanced understanding of their business landscape, and solutions served with a side of strategic foresight. Like a tough restaurant critic, they have a knack for identifying any hint of complacency or generic product. So, for law firms aiming to make the cut, it's not just about legal chops; it's about delivering a superlative experience that leaves them craving your counsel again and again. 
 
On today's menu:
 
Appetizer
- The fundamentals of a successful pitch
- The movement of AI and technology from value-add and differentiator to table stakes

Main Course
- How to approach fees, the use of AFAs, and the difference between price and value
- The importance of business acumen and industry insight
- Changing client demands on topics such as diversity, ESG, privacy and data security

Something Sweet
-What sets you apart from your competitors
-How to keep your client once you have won the pitch