The contours of unilateral conduct are rapidly expanding in Asia and around the world to address issues beyond exclusionary conduct to various forms of exploitative conduct. The panel will explore how dominance rules and other competition regulations are being used to address the abuse of superior bargaining positions and scrutinise positions of relative dominance. Is this a passing fad or a future trend? Should unilateral conduct rules be used to address market practices where no single entity is dominant? How do you evaluate the harm to competition in such instances? How will free and independent consumer choice be gauged – particularly in the digital economy? The panel will examine these and other questions, drawing on global law and policy developments.