Part 1 - Data-driven business development (moderator - Katherine Hutchinson)

“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”
― Sir Arthur Conan Doyle, Sherlock Holmes.

Law firms have access to more data (referrals, contact information, opportunities, activities etc.) than ever before. However, most fail to harness that information and use it to further their business development strategy.  In a session focused on data-driven business development, our panel will share best practices on collecting, assessing, and using information from a variety of sources to drive better business development practices. 

• What information can you capture? What information should you capture? 
• Using data to build better client relationships
• How do lawyers cut through the noise to focus on the relevant information?
• Why partnering with experts will save you time and money (spoiler alert – you already know them!)

Part 2 of this session will take place 1430 - 1545 and will focus on social media.