IBA Annual Conference Paris 2023
29 Oct - 3 Nov 2023
Room 251, Level 2
Session information
Current trends and new distribution models in the fashion and luxury industry
Thursday 2 November (1430 - 1545)
Room 251, Level 2
Committee(s)
International Commerce and Distribution Committee
(Lead)
Intellectual Property and Entertainment Law Committee
Description
The fashion and luxury industries are modifying their distribution strategies and models. New technologies have changed the way sales are conducted and we are now experiencing a post-Covid distribution era. New customer behaviors produce reactions in brands. The panel will review direct distribution, management of the digital channel as well as integration of communication into distribution strategies. In-house counsels and practitioners are invited to share their views
Session / Workshop Chair(s)
| Alessandro Barzaghi | COCUZZA, Milan, Italy; Programme Officer, International Commerce and Distribution Committee |
| Jochem Nikkels van der Veen | Joint Forces Legal, Rotterdam, Netherlands; Deputy Special Projects Officer, International Commerce and Distribution Committee |
| Martin Reufels | HEUKING, Cologne, Germany; Vice Chair, International Commerce and Distribution Committee |
Speakers
| Udo Heuser | Nobilis Group, Wiesbaden, Germany |
| Guillermo Sanchez Chao | Greenberg Traurig, Mexico City, Mexico |
| Andrea Sindova | Tommy Hilfiger (PVH Europe BV), Amsterdam, Netherlands |