IBA Annual Conference Copenhagen 2026
4 Oct - 9 Oct 2026
Session information
Artificial Intelligence & the public domain: global IP frontiers in AI-generated advertising
Thursday 8 October (0930 - 1045)
Committee(s)
Intellectual Property and Entertainment Law Committee
(Lead)
Description
Who owns a borderless, AI-generated brand identity and advertising creative? As AI transforms the creative process, legal frameworks are diverging globally. This session will explore the tension between innovation and authorship, contrasting the U.S. Copyright Office’s strict "human authorship" requirement with more permissive international jurisdictions.