The discussion on this panel will address the complexities of managing a company's reputation amidst employee activism and public commentary, including Glassdoor reviews. The panellists will explore strategies for handling peer, market and media interest when it comes to sensitive matters like litigation and internal investigations. The session will offer insights on maintaining a positive employer brand while navigating legal and ethical challenges. Additionally, they will discuss the role of HR managers and labour lawyers in protecting both the organisation's reputation and employee rights during times of crisis or controversy. Finally, panellists will delve into best practices for balancing transparency with confidentiality in these situations.