In this session we will discuss the areas where smaller law firms have potential strength and can concentrate their efforts in competing against much larger and international competitors:  

1. Collaboration (do fee sharing and multidisciplinary models allow strength and depth to be brought to smaller firm clients?)  

2. Culture (how can a positive and dynamic culture make the smaller firm an attractive destination for junior lawyers)?  

3. Connections (how can informal and formal networks assist?)  

4. Computers (how has artificial intelligence and technology levelled the playing field?)  Ultimately, we will conclude that small and medium firms can indeed punch above their weight if they play to their own strengths!