IBA Annual Conference Mexico City 2024
15 Sep - 20 Sep 2024
CASA DEL DIEZMO 3, LEVEL S
Session information
Going viral is not just a bad case of influenza: 8 billion views means huge business and unique challenges
Tuesday 17 September (1115 - 1230)
CASA DEL DIEZMO 3, LEVEL S
Committee(s)
Intellectual Property and Entertainment Law Committee
(Lead)
Description
This panel will explore the evolution of online viral sensations and influencers including discussion of their unique legal and business challenges faced as entertainers and product/sales professionals.
The panel includes Jordan Matter, an American YouTuber with over 24 million subscribers and over 8 billion views, and Yazmin Yeara, a successful Dominican Republic on-line influencer and cosmetic product developer.
On-line content providers and influencers are surpassing traditional entertainment and sales industry professionals in revenue production which in turn creates new challenges. The panel will also discuss sophisticated IP strategies now required of such professionals. Knowing this industry is critical for legal professionals to serve clients in this exploding area of business.
Session / Workshop Chair(s)
| Ellie Heisler | Nixon Peabody LLP, Los Angeles, California, USA |
| Deepa Tiku | K&S Partners, Gurgaon, Haryana, India; Vice Chair, Patent Law Subcommittee |
Speakers
| Jordan Matter | Jordan Matter Photography LLC, Los Angeles, California, USA |
| Yazmin Yeara | The Hippie Nerd, Santo Domingo, Dominican Republic |