This panel will explore the evolution of online viral sensations and influencers including discussion of their unique legal and business challenges faced as entertainers and product/sales professionals.

The panel includes Jordan Matter, an American YouTuber with over 24 million subscribers and over 8 billion views, and Yazmin Yeara, a successful Dominican Republic on-line influencer and cosmetic product developer.

On-line content providers and influencers are surpassing traditional entertainment and sales industry professionals in revenue production which in turn creates new challenges. The panel will also discuss sophisticated IP strategies now required of such professionals. Knowing this industry is critical for legal professionals to serve clients in this exploding area of business.