•    Are sports events a typical entertainment business and how is organising a sports event different from organising a concert?
•    What makes the sport business so attractive or profitable?
•    Are there shared economic features in all sports and can an investor apply roughly the same business plan cross-fields?
•    Major sports events, Olympic Games or World Cup events: beyond medals and trophies, is the local economic impact worth the investment?
•    Game changers: the grand entrance of private equity and new investors into the world of sports.
•    The brand in sports: what is it, how should it be valued and how different is it from the world of fashion? 
•    Safeguarding the airwaves: the battle against piracy in broadcasting rights.
•    Athletes and coaches: defying the norms of employment and salaries.
•    The role of agents and other intermediaries: are they an essential or the weakest link in the chain?
•    Looking at the future of sports: are e-sports a new game or sport?
•    The NFT revolution: why the sports industry can't resist the digital gold rush.