Students are increasingly questioning the value of a legal education and a career in the law. While the financial rewards remain a real incentive, many students recognise that they now have new options in business and technology, which may not require a legal education. Equally, students are seeking roles which will make a demonstrable difference in terms of ESG/the SDGs, and which offer a better work/life balance and commitment to diversity. Alongside issues around recruitment, retention of talent is an even greater problem for many firms. In these contexts, what do law schools/firms need to do to sell the value of a career in the law, and is there a greater need to reframe the work of lawyers, to respond to these new attitudes? Finally, what about the recruitment of legal academics, where similar problems persist.