Events with impact: designing law firm events that build relationships, credibility and ROI

A webinar presented by the Business Development and Marketing Subcommittee of the IBA Law Firm Management Committee

In an era of increased scrutiny on business development spend, evolving client expectations and changing ways of working, law firm events are under pressure to deliver more than attendance numbers and brand visibility. From large conference receptions to intimate client roundtables, events remain a powerful tool when they are intentional, well designed and aligned with clear objectives.

This webinar will explore why law firms run events, what different event formats signal about firm priorities, and how events are evolving in response to ESG, hybrid working, data and ROI expectations, and greater audience diversity. Designed for lawyers and BD and marketing professionals alike, the session will offer strategic insight and practical perspectives applicable to firms of all sizes and geographies.

We will explore:

• why law firms run client and intermediary events, and the different objectives they are trying to achieve;
• what different event formats say about a firm’s priorities, from large conference parties to targeted hospitality and roundtables;
• how firms can design events that are audience led, collaborative and aligned with wider BD strategies;
• how to think about success and ROI beyond attendance figures;
• how law firm events are changing from ESG and accessibility considerations to hybrid formats and post-event follow up; and
• how law firms can make the most of major international legal events including the IBA Annual Conference.