IP and sports: a World IP Day conversation in a year of global competitions

Luiza is the Diversity and Inclusion Officer of the Intellectual Property and Entertainment Committee of the IBA and formar chair of the Trademark Subcommittee. She is the Regional Representative for Minas Gerais of the Brazilian Association of Intellectual Property (Associação Brasileira da Propriedade Intelectual – ABPI). She has an LL.M from the University of Cambridge and a specialization in Intellectual Property by WIPO and the University of South Africa. Partner of Madrona Advogados based in São Paulo (Brazil), her practice is mainly focused on matters related to intellectual property - trademarks, patents, industrial designs, geographical indications and copyright -, as well as issues on confidentiality, innovation and technology. She advises companies on a wide-range of commercial transactions related to intangible aspects as well as in associated prosecution and litigations matters. She has broad experience in working with the Instituto Nacional da Propriedade Industrial (INPI) in Brazil and the International Bureau of the World Intellectual Property Organization (WIPO). She has particular expertise in advising clients in the protection of their assets in multiple jurisdictions, including within the scope of international agreements, such as the Patent Cooperation Treaty (PCT) and the Madrid System, whereas within the perspective of protecting assets of Brazilian clients abroad and of protecting assets of foreign clients in Brazil. Recognized by World Intellectual Property Review as one of 20 Trailblazers in the 2020 edition of the WIPR Influential Women in IP. Also recognized by Chambers & Partners, The Legal 500, IP Stars, WTR1000, IAM Patent and Analise Advocacia for her practice in intellectual property.

Josh Escovedo is the Managing Partner of Buchalter’s Sacramento office, Co-Chair of the Sports Law Industry Group, and Chair of Litigation and Intellectual Property for the Latin America Practice Group. He is a member of Buchalter’s Litigation, Intellectual Property, and Real Estate Practice Groups. Known for delivering exceptional legal representation, Josh brings extensive expertise across multiple practice areas. Josh’s litigation practice centers on complex business disputes, including breaches of contract, fraud, and shareholder or partnership disputes. He is also recognized as a leading authority in defamation and free-speech matters. Drawing on his extensive expertise in these areas, Josh provides strategic counsel and helps clients achieve favorable outcomes. Josh’s intellectual property practice encompasses trademark and copyright law, including both litigation and transactional matters. He regularly handles infringement litigation, trademark and copyright registration, licensing, and intellectual property acquisitions and sales. His comprehensive approach ensures that clients’ IP assets are effectively protected and leveraged. Josh maintains a sophisticated real estate practice, serving the diverse needs of commercial property owners and developers. His work spans commercial contract and lease disputes, purchase and sale litigation, development conflicts, fraud actions, mechanic’s lien claims, and general advisory services. Josh’s dedication and deep industry knowledge make him a trusted advisor in this complex field. Josh is certified by the NFLPA, CFLPA, and MLBPA (pending) as a contract advisor. As both an agent and attorney, he has gained extensive expertise in the sports industry, including collective bargaining agreements and the business of sports. This insight has enabled him to establish a specialized sports practice serving athletes, coaches, managers, teams, and fellow agents. From reviewing contracts and negotiating endorsement deals to representing clients in arbitration, Josh’s expertise in sports gives his clients a significant advantage. His experience allows him to navigate complex sports-related legal matters with precision, ensuring optimal outcomes. Josh regularly advises on complex disputes with an international dimension, including cross-border litigation, international arbitration, and internal and governmental investigations spanning multiple jurisdictions. He also serves as lead counsel for foreign companies and individuals in U.S. litigation, guiding them through federal and state court processes while coordinating strategy across borders, managing foreign law issues, and navigating cultural and procedural differences to achieve favorable outcomes. In addition, he assists foreign clients in protecting, enforcing, and managing their intellectual property rights in both domestic and international contexts

Jeffrey Costellia chairs the Global Strategies Committee of Nixon Peabody LLP. He represents both U.S. and international based companies to develop overall, global intellectual property protection strategies involving all phases of patent and trademark prosecution and enforcement. Jeffrey spends much of the year on the road visiting clients to meet their strategic needs.