World Intellectual Property Day: women and IP

Luiza is the chair of the Trademark Subcommittee of the International Bar Association – IBA and the Regional Representative for Minas Gerais of the Brazilian Association of Intellectual Property (Associação Brasileira da Propriedade Intelectual – ABPI). She has an LL.M from the University of Cambridge and a specialization in Intellectual Property by WIPO and the University of South Africa. Partner of Madrona Fialho Advogados based in São Paulo (Brazil), her practice is mainly focused on matters related to intellectual property - trademarks, patents, industrial designs, geographical indications and copyright -, as well as issues on confidentiality, innovation and technology. She advises companies on a wide-range of commercial transactions related to intangible aspects as well as in associated prosecution and litigations matters. She has broad experience in working with the Instituto Nacional da Propriedade Industrial (INPI) in Brazil and the International Bureau of the World Intellectual Property Organization (WIPO). She has particular expertise in advising clients in the protection of their assets in multiple jurisdictions, including within the scope of international agreements, such as the Patent Cooperation Treaty (PCT) and the Madrid System, whereas within the perspective of protecting assets of Brazilian clients abroad and of protecting assets of foreign clients in Brazil. Recognized by World Intellectual Property Review as one of 20 Trailblazers in the 2020 edition of the WIPR Influential Women in IP. Also recognized by Chambers & Partners, The Legal 500, IP Stars, WTR1000, IAM Patent and Analise Advocacia for her practice in intellectual property.

Karen has broad experience in contentious IP work, IP litigation, enforcement and licensing programmes, anti-counterfeiting, exploitation of IP rights, competition law and broadcasting. She frequently appears in the High Court, Court of Appeal and the Federal Court representing local and global companies. She negotiates and advises on the exploitation and enforcement of IP rights for leading multinational companies around the world. Karen has also designed and crafted anti-piracy and anti-counterfeiting programmes as well as brand management schemes from small to leading local and global companies. Karen is also experienced in all aspects of Information Technology (IT), e-commerce, and telecommunications related matters and cyberlaws.

Alejandro Luna F. joined OLIVARES in 1996 and became a partner in 2005. He is instrumental in the IP Litigation, Regulatory and Administrative Litigation practices and Co-chair of the Life Sciences & Pharmaceutical law and industry group and also he coordinates the litigation department. Mr. Luna has been crucial to the heart of Mexico’s intellectual property legal system as one of the few true patent-regulatory litigation experts in Mexico. He acts on behalf of his clients as an attorney and a lobbyist.