Business Development and Marketing Subcommittee Podcast: Jennifer Owen

Tuesday 27 October 2026

Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore the strategies shaping the future of law firms. In this episode, Jennifer Owen, Senior Business Development Manager at Macfarlanes, shares her perspective on the changing role of BD and the increasing focus on creating measurable impact across the firm. Interviewed by Daniela Amaral (Member, IBA Law Firm Management Committee), she discusses the importance of taking a proactive approach, fostering collaboration, and embedding client development into the firm’s culture.

Law Firm Management Committee

Music by FASSounds via Pixabay

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