Business Development and Marketing Subcommittee Podcast: Elisabeth Houtman
In the eighth episode, Daniela Amaral (Member, IBA Law Firm Management Committee) speaks with Elisabeth (Els) Houtman, Head of Marketing and Business Development at Houthoff, a leading full service Dutch law firm. We discuss what it takes to run an efficient and strategically focused BD team, the importance of clearly defined roles between lawyers and BD professionals, and why successful innovation often starts with beta testing and small scale experimentation.
Music by FASSounds via Pixabay