Artificial Intelligence (AI) technologies like deep fakes are revolutionising the creative landscape, enabling the creation of highly realistic synthetic images, videos, and audio. As these technologies become more prevalent, regulators and unions are stepping in to protect consumers and artists from potential misuse. This panel will explore namely the EU's AI Act, but also other global responses, as for example the guidelines from the US Screen Actors Guild, examining how various sectors are addressing these emerging challenges. The panel will feature legal counsel from different regions and sectors, along with industry representatives who are at the forefront of implementing regulations and guidelines for deep fakes.