IBA Annual Conference Paris 2023

29 Oct - 3 Nov 2023

Room 351, Level 3

Session information

Top ways to ask for referrals properly and get more results (without looking desperate)

Wednesday 1 November (1430 - 1545)

Room 351, Level 3

Description

Do you get enough referrals? Would you like to get some more? Everyone agrees on the following: referrals are the most effective and cost-effective way to generate new business for your practice, yet asking for referrals can feel awkward. You could use some more clients, but you don't want to come across as desperate or pushy. Referrals are one of the ways that individual lawyers or law firms can get more clients without much effort. A recommendation from an existing client obviously carries more weight than your own marketing claims. Many lawyers’ networks and associations rely on referrals, however, most of their members simply can’t attract enough of them. Many lawyers make the mistake of passively waiting for  referrals instead of actively asking for them.

If you have been diligent about the quality of your work and have a dedicated base of clients (even if small), there’s no reason you shouldn’t ask for referrals. But most lawyers simply don’t know how to get started. In this insightful and joyful session, top expert and advocate, Itzik Amiel will share with you the entire referral process, and give important tips on how to ask for referrals from different sources so you can increase your revenue and grow your practice
You really don’t want to miss out on this practical session. The session will cover three main points:

  • best tips to get more referrals – the top tips every lawyer needs to adopt to be able to ask for and get more referrals consistently;
  • templates that can be applied in different situations when asking for referrals; and
  • proposed action steps to help you create a referral programme and attract more referral opportunities.

Session / Workshop Chair(s)

Itzik Amiel THE SWITCH™ | THE SWITCH HUB™, Amsterdam, Netherlands; Chair, Law Firm Management - Business Development and Marketing Subcommittee