Zoya Todorova
Dimitrov, Petrov & Co, Sofia
zoya.todorova@dpc.bg

Zoya Todorova, IBA European Regional Forum (ERF) Mental Wellbeing Group Chair

Zoya is Mental Wellbeing Group Chair of the ERF. She is a wellbeing advocate reminding us of the importance of caring for ourselves so we can take good care of others – families, friends, colleagues and clients. Her 🎶🔆〰️Wellness Shots〰️🔆🎶 are a good reminder.

1. What does being European mean to you?

Pure delight in experiencing the variety and richness in life: in personalities, emotions, finesse, mindsets, in the beauty of nature and of city jungles, in culture and history, in cuisine and much more. And still be so close to everything and everyone.

2. What would you like to accomplish in the ERF in 2025?

As Chair of the ERF Mental Wellbeing Group, I hope to be a driving engine behind the topic and advocate for little changes and awareness.

If I make even a couple of people stop for a minute, get off the rollercoaster, think with gratitude about everything they have and SMILE, that would be a reward for me.

3. Do you have any hidden talents or hobbies?

Many... and a lot more undiscovered. 😎 Singing is among the most social ones. 🎤 Building deep and meaningful relations with people and enjoying the warmth and satisfaction of communication.

But only the closest friends know that part of my CV is working as a lifeguard 🛟 in Washington, DC back in the last century. ☺️