Speaker details

IBA Annual Conference Copenhagen 2026

4 Oct - 9 Oct 2026

Bella Center Copenhagen, Copenhagen, Denmark

Speaker information

Itzik Amiel

Biography

Itzik Amiel is a global leading authority on growth for lawyers and professional service firms, and the Growth Architect behind the strategies, relationships and behaviour change that turn expertise into revenue. He is a world leading authority on business networking, business development, personal branding and relations capital, and a growth strategy advisor to leading law firms globally. Most firms already know what they should be doing. They still don't do it. That is not a strategy problem. It is a behaviour problem, and it is where Itzik works. Applying behaviour science across 89+ countries, he designs growth systems professionals actually adopt. In an AI driven profession, human centred skills decide who wins. Trust, listening, curiosity, presence and judgement. Itzik trains lawyers to build winning client relationships on exactly those skills: relationships that survive fee pressure, panel reviews and partner moves. He helps professionals, executives, firms and associations build strategic relationships that last; build personal brands that carry authority; and switch relationships into revenue, referrals and results. He does it through international keynotes, training, and personal and group mentoring, online and in the room. That work now sits at the centre of legal AI. Itzik advises law firms, in-house teams and associations on AI implementation. Not tool selection, but the harder half: adoption, resistance, habits, incentives and the growth strategy AI is meant to serve. Technology gets bought quickly. It gets used slowly. Itzik closes that distance. A sought-after international speaker, trainer, business mentor and attorney-at-law, Itzik is the bestselling author of The Attention Switch (attentionswitch.com), the definitive manual for professionals who want to turn authentic connections into business. He is founder and CEO of The SWITCH™ and The SWITCH HUB™, the leading online training and community platform for professionals worldwide. Itzik has delivered thousands of keynotes and executive briefings in 89+ countries. He has shared the stage with Sir Richard Branson, Steve Wozniak, Robert Kiyosaki, Les Brown, Darren Hardy, Mark Victor Hansen, Marianne Williamson, Chris Gardner, Nick Vujicic and Tom Hopkins. He honed his skills at ABN AMRO Bank, Moore Stephens, international law firms and leading trust companies. He holds an LL.B. cum laude and an Advanced LL.M. in International Taxation. Itzik is founder and first Chair of Young IFA, Chair of the IBA LFMC Business Development & Marketing Subcommittee, and Commissioner of the IBA President's Commission on the Future of the Legal Profession and the IBA President's AI Commission. He is a former board member and international ambassador of the CRM Association, senior advisory board member for Corpdata (USA) and Globals Inc., on the board of editors of Analitica (Russia; CIS), and on the mentoring committee of Big Consulting Magazine. Find more: hub.theswit.ch | itzikamiel.com

Session

Session Co-Chair

Beyond burnout: redefining the legal practice through happiness

Wednesday 7 October (1615 - 1730)

B3 3+4, Level 0

Speaker