Speaker details

IBA Annual Conference Paris 2023

29 Oct - 3 Nov 2023

Palais de Congres de Paris, Paris, France

Speaker information

Moulakshi Roychowdhury

Biography

Moulakshi Roychowdhury, PharmD, JD is Global Head of Regulatory Advertising & Promotion at Allergan Aesthetics, an AbbVie Company and leads a team of professionals who advise the company on how to comply with regulations while being competitive & exceeding business goals. She is passionate about finding creative & compliant ways to communicate with customers to optimize their knowledge in making healthcare decisions and believes if intentions are ethical and in support of public health, compliant paths forward must exist. She has found her ikigai working on unique direct-to-consumer advertising and digital transformations and firmly believes that manufacturers, the owners of raw data, factual and balanced information, need to engage where patients are having medical discussions in a compliant manner (e.g., social media) to combat all the misinformation. Moulakshi is dedicated to growing and empowering the next generation of professional through fellowships, mentorship, and career coaching. She is on the DIA Ad Promo planning committee as well as the RAPS Focus Editorial Board and welcomes interested authors. Moulakshi’s favorite saying is by Pablo Picasso: “Learn the rules like a pro, so you can break them like an artist.”

Session

Promotion of medical products on social media

Tuesday 31 October (1615 - 1730)

Rooms 202-203, Level 2

Speaker