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PRODID:-//Session events Calendar//IBA//EN
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DTSTAMP:20260826T213238Z
DTSTART:20261008T123000Z
DTEND:20261008T134500Z
SUMMARY:Legal marketing in the digital age: social media\, self-promotion
  and professional ethics
DESCRIPTION:Social media has become an important tool for lawyers who wan
 t to build a professional profile and attract clients. At the same time\
 , the line between legitimate marketing and conduct that may breach ethi
 cal rules is not always clear. This session will look at the practical c
 hallenges lawyers face when using platforms such as LinkedIn\, Instagram
  or TikTok. Among other things\, it will address:\n\n\n	when it is appro
 priate to post about professional achievements\, case results or client 
 testimonials\;\n	where marketing may become misleading or inconsistent w
 ith the dignity of the profession\;\n	the risks associated with “influen
 cer-style” legal content\, including responding to legal questions in me
 ssages\, confidentiality concerns and cross-border issues\; and\n	a brie
 f comparison of how different jurisdictions regulate lawyer advertising 
 and online presence.\n\n
LOCATION:B5  7\, Level 0
UID:94ec90c4-5e13-4174-9811-90ac1c5a859a
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