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DTSTAMP:20260407T014603Z
DTSTART:20230525T130000Z
DTEND:20230525T143000Z
SUMMARY:What efforts are bars making at present to improve the public ima
 ge of the legal profession? Can it in fact be improved and\, if so\, how
 ?
DESCRIPTION:Reputation/image is vitally important in the modern world. Fo
 r lawyers it shapes not just the attitudes of consumers of legal service
 s\, but also the policies of Governments towards the profession.\n\n\nWh
 at does expert research in different jurisdictions say is the public ima
 ge of the profession? What shapes it? What are its most positive and neg
 ative aspects? Where does the profession rank in public esteem? Is its p
 osition changing?\n\n\nAnd\, most importantly\, what\, if anything\, can
  Bars do about it?\n\n\nThe Finnish Bar Association is currently running
  an advertising campaign on national television. We will see some of the
 se advertisements on screen with translations for our benefit. In additi
 on\, many bars\, often under pressure from members\, have run public rel
 ations campaigns in the past. What worked in these campaigns? What didn’
 t? What can we learn from each other’s experiences?\n
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