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PRODID:-//Session events Calendar//IBA//EN
CALSCALE:GREGORIAN
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BEGIN:VEVENT
DTSTAMP:20260422T015951Z
DTSTART:20221102T133000Z
DTEND:20221102T144500Z
SUMMARY:A new horizon of sports entertainment: legal hurdles and opportun
 ities in the digital era of fan engagement
DESCRIPTION:The session will address this hot topic from several perspect
 ives\, including: the migration from the traditional to the digital medi
 a\, challenges from an antitrust perspective\, and many others related t
 o the exploitation of sports rights. Also\, it will address how sports e
 vents´ owners and producers are dealing with “active” fans who want to c
 hoose what\, when and how to watch and how much the new players - Facebo
 ok\, Amazon\, Netflix\, Google\, Tik Tok\, Kwai and other digital media 
 – are willing to pay for sports content and how will their payback be.
LOCATION:Room 235\, Level 2
UID:6f63d806-abaa-4d8f-ba7c-1d475779ea16
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